Bryan Johnson's Immortals program costs $1m. How to DIY 90% of the value for <1% of the price.
Bryan Johnson of Don’t Die launched Immortals, a $1,000,000 per year health program. He describes it as “the exact protocol I’ve followed for the last 5 years.” The program is waitlist-only. Low-cost and free versions are reportedly coming soon.
But what’s actually in Bryan Johnson’s protocol? And how much of it can you replicate on your own?
We broke down Bryan Johnson’s publicly documented protocol to find out. The short answer: the blood work, diet, exercise, and sleep habits that make up the core of the program can be replicated for less than $2,000 per year. The $1M price tag is largely paying for a 30-person medical team, experimental therapies, and the brand itself.
Pictured: Bryan Johnson of Don’t Die fame. We agree with a lot of the longevity movement, but think it can be done in a way that’s cost-effective for as many people as possible
What’s in Bryan Johnson’s Immortals protocol?
Bryan Johnson has been remarkably transparent about his protocol. The full details are published at protocol.bryanjohnson.com and cover six major areas: blood work and biomarker testing, prescription medications, supplements, advanced therapies, lifestyle (diet, exercise, sleep), and continuous monitoring.
Here’s a summary of each:
1. Blood work and biomarker testing
Johnson gets comprehensive blood draws every 3-6 months and epigenetic (DNA methylation) testing twice per year. His tracked biomarkers include:
| Category | Biomarkers |
|---|---|
| Cardiovascular | ApoB, ApoA1, Lp(a), hs-CRP, total cholesterol, HDL, LDL, triglycerides, VEGF |
| Metabolic | Glucose, HbA1c, insulin |
| Kidney & liver | eGFR, creatinine, BUN, ALT, AST, bilirubin, alkaline phosphatase |
| Blood counts | CBC with differential (WBC, RBC, hemoglobin, hematocrit, platelets) |
| Nutrients | Vitamin D, B12, ferritin, folate, iron |
| Hormones | Testosterone (free and total), SHBG, cortisol, thyroid |
| Advanced | pTAU217 (Alzheimer’s risk), telomere length, environmental toxins |
| Epigenetic | DNA methylation / speed of aging (twice yearly) |
Biomarker testing is the highest-ROI part of the protocol. Knowing your biomarkers lets you catch cardiovascular, metabolic, and kidney problems decades before symptoms appear.
2. Prescription medications
Johnson takes seven daily medications and one biweekly injection, all prescribed by his medical team (per his published protocol):
| Medication | Purpose | Frequency |
|---|---|---|
| Acarbose 200mg | Blood sugar management | Daily |
| Jardiance 10mg | Longevity / metabolic health | Daily |
| Candesartan 8mg | Blood pressure / heart protection | Daily |
| Tadalafil 2.5mg | Endothelial (blood vessel) function | Daily |
| Repatha 140mg | Cholesterol reduction (PCSK9 inhibitor) | Every 2 weeks |
| Armour Thyroid 60mg | Hypothyroidism | Daily |
| Levothyroxine 100mcg | Hypothyroidism | Daily |
| Minoxidil 3.75mg | Hair growth | Daily |
Several of these — like Repatha for cholesterol and Candesartan for blood pressure — are standard, evidence-backed cardiovascular medications. Others, like Acarbose and Jardiance for longevity in non-diabetics, are more experimental. All require a prescription and medical oversight.
3. Supplements (~40 per day)
Johnson’s supplement stack includes Blueprint-branded products and individual compounds. Key items from his published protocol include:
- Creatine (7.5g/day)
- Collagen peptides (20g+/day)
- Extra virgin olive oil (2 Tbsp/day)
- Omega-3 EPA/DHA (800mg)
- Ashwagandha & Rhodiola (120mg)
- Prebiotic fiber (galactooligosaccharides, inulin, arabinogalactan)
- CoQ10 (ubiquinol)
- Fisetin, luteolin, lithium orotate
- Vitamin D, Vitamin C, and many more
4. Advanced therapies
This is where the cost escalates dramatically:
| Therapy | Protocol | Estimated Cost |
|---|---|---|
| Hyperbaric oxygen (HBOT) | 60 sessions, 90 min each, 5x/week | $6,000-15,000 |
| Dry sauna | 175°F, 20 min daily | $3,000-6,000 (home unit) |
| Red/NIR light therapy | 6 min, 2x daily | $500-2,000 (home device) |
| Shockwave therapy | 4,500 shocks, 3x/week | $200-500/session |
| Laser skin treatments | 1927nm + 1550nm + Sofwave, every 6 months | $1,500-4,000/session |
| Follistatin gene therapy | Single treatment (done in Honduras) | ~$25,000 |
| Mesenchymal stem cell injections | 300M cells into joints | $5,000-25,000 |
Gene therapy and stem cell injections are not FDA-approved for anti-aging purposes. Johnson received his Follistatin gene therapy in Honduras in 2023 because the treatment is not available in the U.S.
5. Diet, exercise, and sleep
The lifestyle protocol is published in detail for free and is arguably the most impactful part of the program:
Diet: 2,250 calories/day (10% caloric restriction), 130g protein, plant-heavy. Three meals consumed before noon. Staples include black lentils, broccoli, cauliflower, mushrooms, berries, sweet potatoes, and extra virgin olive oil. No alcohol, no processed food, limited caffeine.
Exercise: 6 hours per week — 150 minutes of zone 2 cardio, 75 minutes of HIIT, plus strength training 3x/week and daily flexibility work.
Sleep: In bed by 8:30pm, awake by 4:30am. Bedroom at 65-70°F. No screens 60 minutes before bed. No food within 4+ hours of bedtime.
6. Imaging and continuous monitoring
| Test | Frequency | Estimated Cost |
|---|---|---|
| Full-body MRI | Annual | $1,000-2,500 |
| Continuous glucose monitor (CGM) | Continuous | $150-300/month |
| Wearables (Apple Watch, Oura, Whoop) | Continuous | $300-500 one-time |
| Body composition | Daily | Included in wearables |
| Skin imaging (Canfield Visia) | Annual | $200-500 |
| Dental | 2x/year | Covered by most insurance |
| Eye exam | Annual | Covered by most insurance |
How to replicate 90% of the Immortals protocol for under $2,000/year
The key insight: most of the protocol’s value comes from knowing your numbers and building the right habits. The exotic therapies are the most expensive part — and the least evidence-backed.
The blood work: $190-399/year
Bryan Johnson’s core blood biomarkers — ApoB, Lp(a), hs-CRP, HbA1c, full lipid panel, CBC, metabolic panel, liver enzymes, kidney function, vitamin D, B12, ferritin, and iron — are all available in a single lab visit.
| Bryan Johnson Tests | Available in Empirical Health Comprehensive Panel? |
|---|---|
| ApoB, ApoA1 | Yes |
| Lp(a) | Yes |
| hs-CRP | Yes |
| Total cholesterol, HDL, LDL, triglycerides | Yes |
| Glucose, HbA1c | Yes |
| CBC with differential | Yes |
| eGFR, creatinine, BUN | Yes |
| ALT, AST, bilirubin, alkaline phosphatase | Yes |
| Vitamin D, B12, ferritin, folate, iron | Yes |
| TSH with reflex to T4 | Yes |
| Urinalysis | Yes |
Empirical Health’s comprehensive health panel covers 100+ biomarkers including all of the above for $190. You can also test 3x per year for $399, and this latter program includes a video review with a real doctor.
The main biomarkers not included in a standard panel are epigenetic age testing (available separately for $250-500 through services like TruAge), pTAU217 (an emerging Alzheimer’s biomarker), telomere length, and environmental toxin panels.
The lifestyle protocol: free
Johnson’s diet, exercise, and sleep protocols are published in full at protocol.bryanjohnson.com. You don’t need to follow the protocol exactly. The core principles are well-established in the medical literature, and as with many things, the 80/20 rule applies:
- Exercise 150+ minutes/week of moderate cardio plus strength training (AHA guidelines)
- Eat more fiber and less saturated fat to lower ApoB (Brown et al., 1999)
- Sleep 7-8 hours consistently (Kaneita et al., 2008)
- Don’t smoke, limit alcohol
The supplements: ~$100-200/month
You don’t need 40 supplements. The ones with the strongest evidence base include:
| Supplement | Approx. Cost/Month | Evidence |
|---|---|---|
| Creatine (5g/day) | $10-15 | Well-studied for muscle and brain health |
| Omega-3 / fish oil | $15-25 | Cardiovascular benefit in multiple meta-analyses |
| Vitamin D (if deficient) | $5-10 | Common deficiency, easy to test for |
| Fiber supplement (psyllium husk) | $10-15 | Lowers ApoB/LDL by ~8 mg/dL per 10g soluble fiber |
| Collagen peptides | $15-25 | Some evidence for skin and joint health |
Total: $55-90/month, or $660-1,080/year for the highest-evidence supplements.
Monitoring: $300-800/year
A wearable like an Apple Watch or Oura Ring ($300-500 one-time) gives you continuous heart rate, sleep tracking, and activity monitoring. These are the same data streams Johnson uses daily. A CGM is optional (most useful if you have metabolic concerns, but most people can learn from CGM data).
The advanced therapies: this is where $999,000 goes
The therapies below are genuinely expensive and represent the bulk of the Immortals price tag:
| Therapy | Annual Cost | Evidence Level |
|---|---|---|
| 30-person medical team | The majority of $1M | Concierge medicine, not a therapy |
| Hyperbaric oxygen | $6,000-15,000 | Mixed evidence for anti-aging; evidence for wound healing |
| Gene therapy | ~$25,000 (one-time) | Experimental, not FDA-approved for longevity |
| Stem cell injections | $5,000-25,000 | Limited long-term evidence for joints |
| Laser skin treatments | $6,000-16,000/year | Cosmetic, well-established for skin appearance |
| Daily sauna + light therapy | $3,500-8,000 (equipment) | Sauna associated with lower cardiovascular mortality |
Some of these — like regular sauna use — have promising epidemiological data. Others, like gene therapy for longevity, are genuinely experimental. None of them are necessary to achieve the cardiovascular, metabolic, and longevity benefits that come from knowing your biomarkers and acting on them.
The bottom line: component-by-component cost
Here’s what it costs to shop for each piece of the Immortals protocol yourself, broken down by how strong the evidence is.
Highest-ROI parts of Immortal’s program (<$2,000)
These are the components with the best clinical evidence and the highest return per dollar.
| Component | DIY Cost | Notes |
|---|---|---|
| Diet, exercise, and sleep protocol | Free | Published at protocol.bryanjohnson.com. Exercise alone reduces cardiovascular mortality by 30-40% |
| Blood work (100+ biomarkers, 2x/year) | $380/year | Empirical comprehensive panel at $190/test, physician-reviewed. Covers ApoB, Lp(a), hs-CRP, HbA1c, CBC, metabolic, liver, kidney, and nutrients |
| Prescription medications (statins, PCSK9i, blood pressure meds) | $500-3,000/year | Requires a doctor. Generic statins are ~$10/month and reduce heart attack risk by 25-35%. Repatha is ~$200/month with copay assistance |
| Core supplements (creatine, omega-3, vitamin D, fiber) | $660-1,080/year | Off-the-shelf. Omega-3 and fiber both have strong cardiovascular evidence in multiple meta-analyses |
| Wearable (Apple Watch, Oura, or Whoop) | $300-500 one-time | Sleep, heart rate, and activity tracking — the same data streams Johnson uses daily |
Subtotal: ~$1,500-2,000/year for the highest-evidence components.
Medium value: reasonable evidence, moderate cost
These add meaningful data but are less critical than the basics above. Worth considering once you have the fundamentals covered.
| Component | DIY Cost | Notes |
|---|---|---|
| Full-body MRI (annual) | $1,000-2,500/year | Prenuvo, SimonMed, or similar. Can catch cancers and aneurysms early, but high false-positive rate can lead to unnecessary follow-ups |
| Epigenetic age test (2x/year) | $500-1,000/year | TruAge or similar DNA methylation test. Interesting for tracking biological age over time, but limited actionability today |
| Sauna (daily) | $2,000-5,000 one-time | Home infrared sauna. Regular sauna use associated with lower cardiovascular mortality in Finnish cohort studies |
| CGM (continuous glucose monitor) | $600-1,800/year | Stelo, Levels, or Dexcom. Most useful if you have metabolic concerns or pre-diabetes; limited value for metabolically healthy people |
| Red light therapy (daily) | $500-2,000 one-time | Home red/NIR panel. Some evidence for skin health and wound healing; longevity evidence is early-stage |
Subtotal: ~$3,000-6,000/year on top of the high-value tier.
Maybe has value: experimental, expensive, or limited evidence
These are the most expensive parts of the protocol and the ones with the weakest or most preliminary evidence for longevity. Johnson is essentially running these experiments on himself.
| Component | DIY Cost | Notes |
|---|---|---|
| Hyperbaric oxygen (60 sessions/year) | $6,000-15,000/year | Strong evidence for wound healing; mixed evidence for anti-aging |
| Laser skin treatments (every 6 months) | $6,000-16,000/year | Cosmetic, well-established for skin appearance — but doesn’t affect underlying health |
| Stem cell injections | $5,000-25,000 | Limited long-term evidence for joint health; not FDA-approved for anti-aging |
| Gene therapy (Follistatin) | ~$25,000 one-time | Experimental, not FDA-approved for longevity, done overseas (Johnson received his in Honduras) |
| 30-person medical team | $10,000-50,000+/year | Concierge medicine — this is where most of the $1M goes. A single good doctor can cover 95% of the decision-making |
Subtotal: ~$50,000-100,000+/year for the experimental tier.
What a DIY Immortals protocol adds up to
| Tier | What’s Included | Annual Cost |
|---|---|---|
| Lifestyle only | Diet, exercise, sleep protocol | Free |
| Lifestyle + blood work | Add 100+ biomarker panel, 2x/year | ~$400/year |
| The “sweet spot” | Add core supplements, wearable, and a doctor visit to discuss medications | ~$1,500-2,500/year |
| The full DIY | Add MRI, CGM, epigenetic testing, sauna | ~$5,000-10,000/year |
| The experimental tier | Add gene therapy, stem cells, hyperbaric oxygen, laser treatments | ~$50,000-100,000/year |
| Immortals | All of the above, plus a 30-person medical team running everything for you | $1,000,000/year |
The most impactful part of Bryan Johnson’s protocol isn’t the gene therapy or the $25,000 stem cell injections — it’s the regular biomarker testing that catches problems early, paired with evidence-based lifestyle changes. That part costs less than $400 per year.
You can get started with a comprehensive health panel that covers the same core cardiovascular, metabolic, and nutritional biomarkers Johnson tracks, for $190.
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